The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer"
Agency: Draftfcb South Africa / Sandton
Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg
Agency: M & C Saatchi / Sydney
Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
The Code
Agency: DDB Colombia / Bogotá
Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr.
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive
Agency: Leo Burnett / Toronto
Client: Durham College Category: Public Service / Radio - Single
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Single
31 Days of Oscar
Agency: 1 Trick Pony, LLC / Hammonton
Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox
Agency: DDB Singapore / Singapore
Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign
Agency: kempertrautmann gmbh / Hamburg
Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester
Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong
Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette
Agency: Try/Apt / OSLO
Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Branded Content / Cinema
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Mosquito
Agency: BBDO Russia Group / Moscow
Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible
Agency: Ogilvy Cape Town / Cape Town
Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12147N
Award:
2012 Interactive Merit Award
Agency:
Enlighten / Ann Arbor
Client:
Enlighten
Title:
WhatWasThere
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12148N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12149N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12150N
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12152A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12153A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12154A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12155A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chuppa Chuppa kipik-Sindy
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12156A
Award:
2012 Advertising Merit Award
Agency:
Draftfcb South Africa / Sandton
Client:
Lexus
Title:
Advanced Obstacle Detector "Deer"
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12157A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
PEDESTRIAN
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12158A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Steggles
Title:
Egg
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12159A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Tennis
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12160A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Boxing
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12161A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12162A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12163A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12164A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12165A
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Advertising Merit Award
Agency:
DDB Colombia / Bogotá
Client:
Military Forces of Colombia
Title:
The Code
Category:
Public Service / Radio - Single
Annual ID:
12311R
Award:
2012 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Annual ID:
12312R
Award:
2012 Advertising Merit Award
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Martin Luther King Jr.
Category:
Public Service / Radio - Single
Annual ID:
12314R
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Annual ID:
12315R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Annual ID:
12316R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Hiding Places
Category:
Public Service / Radio - Single
Annual ID:
12317R
Award:
2012 Interactive Merit Award
Agency:
1 Trick Pony, LLC / Hammonton
Client:
Turner Classic Movies
Title:
31 Days of Oscar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12181N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12182N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12183N
Award:
2012 Interactive Merit Award
Agency:
DDB Singapore / Singapore
Client:
StarHub Pte Ltd
Title:
Music MoodBox
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12184N
Award:
2012 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
Kokanee Mountain Cans
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12185N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12186N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Volkswagen AG
Title:
Quicar, the Volks Campaign
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12187N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12188N
Award:
2012 Interactive Merit Award
Agency:
magneticNorth (mN) / Manchester
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12189N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12190N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12191N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12192N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Hong Kong / Hong Kong
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12193N
Award:
2012 Interactive Merit Award
Agency:
Try/Apt / OSLO
Client:
Volkswagen
Title:
BlueMotion Roulette
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12194N
Award:
2012 Advertising Merit Award
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Branded Content / Cinema
Annual ID:
12440T
Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D
Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Advertising Merit Award
Agency:
BBDO Russia Group / Moscow
Client:
StroyMaster
Title:
Mosquito
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12387T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Prison Broadcasting Network
Title:
Rehabilitation is Possible
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12388T
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12152N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Berlin
Title:
Me&Friends
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12153N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
